1) What is SEO
What is an Search Engine Optimalization (SEO) - In simple terms, it means the process of upgrading your website to increase its visibilty when people search for keywords, services or products related to your business in Google, Bing or other search engines.
searchengineland.com, 2022. What Is SEO / Search Engine Optimization?. [online] Search Engine Land. Available at: <https://searchengineland.com/guide/what-is-seo> [Accessed 10 February 2022].
2) How SEO is used?
SEO is used between an:
Advertise content - that means Google Ads allows you to create and share well-timed ads among your target audience. That will be your result in top of search engine results page (SERP) at the moment when your ideal customers are looking for products or services like yours via Google Search or Maps.
Perricone, C., 2022. The Ultimate Guide to Google Ads [Examples]. [online] Blog.hubspot.com. Available at: <https://blog.hubspot.com/marketing/google-adwords-ppc#:~:text=Google%20Ads%20allows%20you%20to,Google%20Search%20or%20Google%20Maps.> [Accessed 8 March 2022].
Organic Result- Organic search that refers to unpaid search results in contrast to ppc(pay-per-click) advertisitng which is like an auction system, organic search is based on revelance to the user's search query, links, domain authority.
WordStream, 2022. Organic Search: What Is Organic Search?. [online] WordStream. Available at: <https://www.wordstream.com/organic-search> [Accessed 8 March 2022].
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